Dermatologist-recommended skincare brand La Roche-Posay celebrates its third annual National Hyaluronic Acid Day on January 21st. The brand created this day to inform consumers of the many hydrating and anti-aging benefits of hyaluronic acid and educate on proper usage.
This year, La Roche-Posay aims to continue to raise awareness surrounding the importance of the ingredient in dermatological skincare for its ability to aid in skin barrier repair.
Hyaluronic acid is one of the most common ingredients used in skincare, lauded for its ability to aid in a wide variety of skin conditions, from dehydration to fine lines and premature aging. The ingredient is also a key component in skin barrier repair, a skincare topic that continues to gain momentum among consumers.
According to SPATE's 2023 Trends Report, searches for skin barrier repair grew an additional 23.9% in 20231 and are expected to continue to grow as consumers continue to search for effective, dermatologist-recommended products to address the concern. Hyaluronic acid naturally attracts and retains water, and when used topically, helps to lock in moisture and maintain the skin's natural moisture barrier.
According to Board Certified Dermatologist Dr. Angela J. Lamb, "Hyaluronic acid is a natural sugar that is found in the body and is fundamental for plump, more rejuvenated skin. As we mature, our bodies make less of it and that's when we need to reach for those high-quality hyaluronic acid serums to bring that glow back. The key is to apply daily to damp, moisturized skin, applying 3-4 drops to fingertips, and gently pressing into the skin. This can be used under moisturizer or alone."
La Roche-Posay's Hyalu B5 Serum is the brand's anti-aging hero and best-selling hyaluronic acid product that combines the moisturizing benefits of hyaluronic acid with the nourishing properties of Madecassoside and the soothing and moisturizing properties of Vitamin B5, plus, La Roche-Posay Thermal Spring Water. Dermatologist-tested and suitable for those with sensitive skin, Hyalu B5 Serum hydrates and visibly plumps the skin, improves fine lines, elasticity, and helps to repair the skin's natural moisture barrier. The product can be layered with other serums and moisturizers for optimal benefits, and should be used alongside proper SPF protection.
La-Roche-Posay has a strict formulation charter that goes beyond international cosmetic regulations. Hyalu B5 Serum has undergone rigorous consumer and clinical testing across and all skin types. The hydrating serum demonstrated the ability to reduce fine lines, and plump, and deeply hydrate the skin.
FORMULATION CHARTER: La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients. Every product undergoes stringent clinical testing for efficacy and safety. La Roche-Posay's Hyalu B5 Serum is:
Allergy-tested formula with fragrance
Dermatologist tested for safety
Sensitive skin tested